At Emerald Thinking
we apply a human lens
to transform your data
into human insights.
We blend, mine and analyse your data. We then apply a human lens to transform your data into human insights, unlocking hidden value, customer experience opportunities and new revenue streams for your business.
The Data We Mine
We are constantly raising the bar on what different data sources can tell us about your consumers and your business. Developing innovative techniques to uncover hidden value, missed opportunities and ways to accelerate your customer experiences.
The Insights We Uncover
Here are just some of the types of insights we uncover with our Clients.
- Behavioural insights = what consumers do, their behaviour, their explicit needs and motivations.
- Emotional insights = what consumers think, feel, their implicit needs, motivations, perceptions, what they love, what they hate.
- Who insights = insights into who your audiences are.
- Brand insights = consumers perceptions, their met and unmet brand needs, reach, competitor and market share.
- Customer experience insights = the journey they take, how consumers navigate your brand in terms of both physical and emotional experiences,
- Content insights = content they love, hate, find, don’t find, themes and channels engaged with.
- Real-time insights = using Social Listening, Web, Search to uncover consumer behaviours and emotions in real-time.
- Optimisation and performance = where and how to optimize your business, brand, marketing and content to drive higher return on experience.
- Business insights = market and competitor insights, uncovering hidden opportunities and value in your business operations.
Our 'Uncover' Products
Designed to answer our clients most common challenges.
Brand Audit (360)
No compromise Segmentation
Blending big data and research to develop a combined attitudinal and behavioural segmentation. Progressive, actionable and long lasting.
Real-Time Customer Insight
Using Social Listening for insights rather than performance, we uncover consumers needs, motivations and perceptions of your brand.
'No Database' Segmentation
Kaplan International Pathways
Product used: No data segmentation & Digital Personas
Kaplan International Pathways wanted to transform their digital experiences. We blended Kaplan’s Website, Social, Search and Email data together to identify their different audience segments, their met and unmet needs, journeys and content that worked and content not found. Using the insights we uncovered, we developed a toolkit to transform their digital experiences from acquisition and content, through to website and social platforms.
Yorkshire Building Society
Product used: Real-time Consumer Insight
YBS (Yorkshire Building Society) were considering launching a new service to a new audience. We used social listening to inform the product development launch strategy; spanning audience insights, channel strategy and language that will resonate.
Neal’s Yard Remedies
Product used: Brand audit
There was a growing perception that Neal’s Yard Remedies had lost its pioneering ‘ethical’ beauty status and had become one of many – as opposed to the go-to brand for ethical wellbeing. We uncovered their audiences behaviours to answer a range of business challenges, including; how does the NYR brand and product positioning need to evolve to be seen as the go to brand, as consumers become more ‘ethically and sustainably’ conscious?
What our clients say...
We set Emerald the challenge of understanding our audiences to identify how we improve our current and shape our future communications strategies. What they have delivered goes beyond this and more. They have uncovered hidden needs and motivations of our audiences. In doing so step changed our segmentation and the way we talk to our supporters, enabling us to transform the way we talk about Asthma UK.
The team at Emerald Thinking have been instrumental in supporting the development of our fundraising proposition and messaging framework. They provided amazing insights into our audiences and showed us how to deliver the best supporter journeys for our donors by working with us to ensure supporters received the right messaging at the right time to increase engagement. They always go the extra mile and are a complete joy to work with.
Emerald Thinking is our go-to partner when it comes to all things data strategy. They have a unique approach of innovating and blending data to help demystify and simplify our clients’ complex challenges, creating actionable human insights that we can apply across a range of client strategies and business solutions.
The team at Emerald take a fresh approach to all things data, with an eye for opportunity and insight they are really helping us to drive a new strategic approach to our communications. Their enthusiasm, passion and excitement for what they do speaks volumes and has taken hold of the whole team who are genuinely interested to see what new things we have learnt and how we can use this to give our customers a better experience with us.
You may have a huge amount of data on your customers but what does it tell you? Claire can help you truly understand your customers’ behaviour, what that means in terms of their future choices and purchases. This high quality insight can be transformational in terms of customer engagement, satisfaction and ultimately maximising commercial advantage. Claire’s expertise, at the strategic level, in all things CRM and data are second to none.