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At Emerald Thinking

we apply a human lens
to transform your data
into human insights.


We analyse data to help you uncover deeper insights. 

Our data expertise and analysis techniques help understand who your customers are, their behavior’s and what motivates them, while blending with other data sources to uncover key insights for your business.

We then apply a human lens to transform your data into human insights, unlocking hidden value, giving better customer experience opportunities and driving new revenue streams for your business. 

The first step to delivering successful digital transformation.

Uncover Data: Three core areas of expertise

The Data We Mine

We are constantly raising the bar in data mining and what different data sources can tell us about your consumers and your business. Developing innovative techniques to uncover hidden value, missed opportunities and ways to accelerate your customer experiences. We love digital data and all the insights it can provide!

Don't Need a Database: Using Digital Data to uncover human insights

The Insights We Uncover

Here are just some of the types of insights we uncover with our Clients.

  1. Behavioural insights = what consumers do, their behaviour, their explicit needs and motivations.
  2. Emotional insights = what consumers think, feel, their implicit needs, motivations, perceptions, what they love, what they hate.
  3. Who insights = insights into who your audiences are.
  4. Brand insights = consumers perceptions, their met and unmet brand needs, reach, competitor and market share.
  5. Customer experience insights = the journey they take, how consumers navigate your brand in terms of both physical and emotional experiences,
  6. Content insights = content they love, hate, find, don’t find, themes and channels engaged with.
  7. Real-time insights = using Social Listening, Web, Search to uncover consumer behaviours and emotions in real-time.
  8. Optimisation and performance = where and how to optimize your business, brand, marketing and content to drive higher return on experience.
  9. Business insights = market and competitor insights, uncovering hidden opportunities and value in your business operations.

Our 'Uncover' Products

Designed to answer our clients most common challenges.

Uncover Products Brand Audit 360

Brand Audit (360)

An audit of your brand positioning and values using ‘natural’ data sources to uncover your consumers brand perceptions and needs.
Uncover Products No Compromise Segmentation

No compromise Segmentation​

Data analysis blending big data and research to develop a combined attitudinal and behavioural segmentation. Progressive, actionable and long lasting.

Uncover Products Digital Personas

Digital Personas

Drawing on all digital footprints to uncover your different audience needs, motivations and the journeys they take.
Uncover Products Real-Time Customer Insight

Real-Time Customer Insight

Using Social Listening for insights rather than performance, we uncover consumers sentiment, needs, motivations and perceptions of your brand.

Uncover Products No Database Segmentation

'No Database' Segmentation

We analyse all digital data to segment and identify your different audiences when no database is available.  Content analysis, blended together with web analytics to give rich audience insights.

Case Studies

Kaplan Client Logo of Customer Experience Agency

Kaplan International Pathways

Product used: No data segmentation & Digital Personas

Kaplan International Pathways wanted to transform their digital experiences. We blended Kaplan’s Website, Social, Search and Email data together to identify their different audience segments, their met and unmet needs, journeys and content that worked and content not found.  Using the insights we uncovered, we developed a toolkit to transform their digital experiences from acquisition and content, through to website and social platforms.

Yorkshire Building Society

Product used: Real-time Consumer Insight

YBS (Yorkshire Building Society) were considering launching a new service to a new audience. We used social listening to inform the product development launch strategy; spanning audience insights, channel strategy and language that will resonate.

YBS Client Logo of Customer Experience Agency
Neal's Yard Client Logo of Customer Experience Agency

Neal’s Yard Remedies

Product used: Brand audit

There was a growing perception that Neal’s Yard Remedies had lost its pioneering ‘ethical’ beauty status and had become one of many – as opposed to the go-to brand for ethical wellbeing. We uncovered their audiences behaviours to answer a range of business challenges, including; how does the NYR brand and product positioning need to evolve to be seen as the go to brand, as consumers become more ‘ethically and sustainably’ conscious?

What our clients say...