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At Emerald Thinking

we apply a human lens
to transform your data
into human insights.

3 core areas of expertise


We blend, mine and analyse data. We then apply a human lens to transform data into human insights, unlocking hidden value, customer experience opportunities and new revenue streams for your business. The first step to delivering a successful digital transformation strategy.


We turn our human insights into action plans and strategies to deliver better connected customer experiences. We help to understand the omnichannel strategy needed to drive digital transformation within your business.


We test, measure and optimise everything we do for you. Using machine learning to build customer segmentations, data models and implement predictive analytics for better campaign performance. Empowering your teams to make brave and innovative decisions.

Click on Uncover, Activate or Accelerate for our products, services, and expertise in action.

What our clients say...