At Emerald Thinking

we apply a human lens
to transform your data
into human insights.

accelerate

We test, measure and optimise everything we do for you.

We use machine learning to build customer segmentations, data models and implement predictive analytics for better campaign performance.

We are experts with big data and analytical tools, including Google Big Query, SQL, Python, Power BI, SAS and Google Analytics.

Easy data visualisation and a clear data story is key for performance management and to understand what your marketing return is. With our measurement and optimisation toolkits we empower your teams to make brave and innovative decisions

Our 'Accelerate' Products

Using a range of data science techniques and analytical tools, including machine learning, data modelling and predictive analytics our products are designed to answer our clients most common challenges.

Return On Engagement

Use predictive analytics to measure the value that engagement activity delivers for your business, predicting future levels.

Return on Experience

Measure the value each area of your customer experience generates for your business to deliver a connected omnichannel customer experience.

Content Intelligence

Measure the effectiveness and relevance of content across all your channels. bringing all your performance insights in one place.

Experience Tracker Dashboard

Performance management toolkit. Track the performance of all your customer experience including comms and content in one place.

Case Study

Yorkshire Building Society

Product used: Brilliant Customer Experiences

YBS have a series of successful campaigns built around regulatory messaging, not around customer needs. We empowered the CRM team with audience insights and customer-centric approaches to help them look at their customer journeys with fresh eyes. Empowering the YBS team to make brave, informed and innovative decisions for the business to power new, brilliant customer experiences for Mortgages and Savings Customer journeys.

What our clients say...

We set Emerald the challenge of understanding our audiences to identify how we improve our current and shape our future communications strategies. What they have delivered goes beyond this and more. They have uncovered hidden needs and motivations of our audiences. In doing so step changed our segmentation and the way we talk to our supporters, enabling us to transform the way we talk about Asthma UK.

Mark Hopkins

Head of Supporter Giving and Engagement, Asthma UK

The team at Emerald Thinking have been instrumental in supporting the development of our fundraising proposition and messaging framework. They provided amazing insights into our audiences and showed us how to deliver the best supporter journeys for our donors by working with us to ensure supporters received the right messaging at the right time to increase engagement. They always go the extra mile and are a complete joy to work with.

Alex Talcer

Director of Fundraising, Pride in London

Emerald Thinking is our go-to partner when it comes to all things data strategy. They have a unique approach of innovating and blending data to help demystify and simplify our clients’ complex challenges, creating actionable human insights that we can apply across a range of client strategies and business solutions.

Nick Baker

Founder stickandtwist.com

The team at Emerald take a fresh approach to all things data, with an eye for opportunity and insight they are really helping us to drive a new strategic approach to our communications. Their enthusiasm, passion and excitement for what they do speaks volumes and has taken hold of the whole team who are genuinely interested to see what new things we have learnt and how we can use this to give our customers a better experience with us.

Clair Phillips

CRM Manager, Suzuki GB

You may have a huge amount of data on your customers but what does it tell you? Claire can help you truly understand your customers’ behaviour, what that means in terms of their future choices and purchases. This high quality insight can be transformational in terms of customer engagement, satisfaction and ultimately maximising commercial advantage. Claire’s expertise, at the strategic level, in all things CRM and data are second to none.

Debbie McElhill

Fresh Snow Consulting Limited. Former Head of New Business, Royal Mail