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At Emerald Thinking

we apply a human lens
to transform your data
into human insights.


We test, measure, learn and optimise everything we do for you.  With our measurement and optimisation toolkits we empower your teams to make brave and innovative decisions.

Accelerate Strategies: Three core areas of expertise

Our 'Accelerate' Products

Designed to answer our clients most common challenges.

Accelerate Products Return on Engagement

Return On Engagement

Measuring the value that engagement activity delivers for your business and predicting future levels.
Accelerate Products Return on Experience

Return on Experience

Measuring the value each area of your customer experience delivers for your business.
Accelerate Products Content Strategies

Content Intelligence

Measure the relevance and effectiveness of your content across all your channels.
Accelerate Products Experience Tracker Dashboard

Experience Tracker Dashboard

Track the performance of all your customer experience including comms and content in one place.

Case Study

YBS Client Logo of Customer Experience Agency

Yorkshire Building Society

Product used: Brilliant Customer Experiences

YBS have a series of successful campaigns built around regulatory messaging, not around customer needs. We empowered the CRM team with audience insights and customer-centric approaches to help them look at their customer journeys with fresh eyes. Empowering the YBS team to make brave, informed and innovative decisions for the business to power new, brilliant customer experiences for Mortgages and Savings Customer journeys.

What our clients say...