At Emerald Thinking
we apply a human lens
to transform your data
into human insights.
We test, measure, learn and optimise everything we do for you. With our measurement and optimisation toolkits we empower your teams to make brave and innovative decisions.
Our 'Accelerate' Products
Designed to answer our clients most common challenges.
Return On Engagement
Return on Experience
Experience Tracker Dashboard
Yorkshire Building Society
Product used: Brilliant Customer Experiences
YBS have a series of successful campaigns built around regulatory messaging, not around customer needs. We empowered the CRM team with audience insights and customer-centric approaches to help them look at their customer journeys with fresh eyes. Empowering the YBS team to make brave, informed and innovative decisions for the business to power new, brilliant customer experiences for Mortgages and Savings Customer journeys.
What our clients say...
We set Emerald the challenge of understanding our audiences to identify how we improve our current and shape our future communications strategies. What they have delivered goes beyond this and more. They have uncovered hidden needs and motivations of our audiences. In doing so step changed our segmentation and the way we talk to our supporters, enabling us to transform the way we talk about Asthma UK.
The team at Emerald Thinking have been instrumental in supporting the development of our fundraising proposition and messaging framework. They provided amazing insights into our audiences and showed us how to deliver the best supporter journeys for our donors by working with us to ensure supporters received the right messaging at the right time to increase engagement. They always go the extra mile and are a complete joy to work with.
Emerald Thinking is our go-to partner when it comes to all things data strategy. They have a unique approach of innovating and blending data to help demystify and simplify our clients’ complex challenges, creating actionable human insights that we can apply across a range of client strategies and business solutions.
The team at Emerald take a fresh approach to all things data, with an eye for opportunity and insight they are really helping us to drive a new strategic approach to our communications. Their enthusiasm, passion and excitement for what they do speaks volumes and has taken hold of the whole team who are genuinely interested to see what new things we have learnt and how we can use this to give our customers a better experience with us.
You may have a huge amount of data on your customers but what does it tell you? Claire can help you truly understand your customers’ behaviour, what that means in terms of their future choices and purchases. This high quality insight can be transformational in terms of customer engagement, satisfaction and ultimately maximising commercial advantage. Claire’s expertise, at the strategic level, in all things CRM and data are second to none.