Emerald Thinking

A data driven customer
experience agency

We are Emerald Thinking a Data Driven customer experience agency

We transform data into human insights to power brilliant customer experiences.

what makes us different

What consumers do vs. what they think and feel

We don’t just tell you what your customers do, their explicit needs. We use a human lens to unlock their deeper, more emotional implicit needs; their passions, loves, hates, motivations and most importantly, their perceptions towards your brands and products.

We don’t need a database to work our magic

Businesses often believe they need big budgets, big data teams, big tech solutions or a big database to get insights into their customers. But, bigger than a database are the billions of footprints your consumers leave across your digital platforms. We love digital data and blend email, web, social, app and search to give you real-time insights into your consumers behaviours, needs, motivations and perceptions of your brand. P.s. we still love a database 😊.

delivered through our
3 core areas of expertise

uncover

We blend, mine and analyse data. We then apply a human lens to transform data into human insights, unlocking hidden value, customer experience opportunities and new revenue streams for your business. The first step to delivering a successful digital transformation strategy.

activate

We turn our human insights into actionable plans and strategies to deliver better connected customer experiences. We help to understand the omnichannel strategy needed to drive digital transformation within your business.

Accelerate

We test, measure and optimise everything we do for you. Using machine learning to build customer segmentations, data models and implement predictive analytics for better campaign performance. Empowering your teams to make brave and innovative decisions.

see this in action

delivered by the power of three

data
scientists

Our Data Scientists (the big brains) blend, mine, and analyse your data. We use innovative and trending data science techniques, to do smart data analytics with smart analytical tools.

data
planners

Our Data Planners use a human lens to transform data analysis (the numbers) into human insights to develop a connected customer experience strategy.

client
managers

Our Client Managers turn customer experience strategies into brilliant creative executions and campaigns.

our client experience

What our clients say...

We set Emerald the challenge of understanding our audiences to identify how we improve our current and shape our future communications strategies. What they have delivered goes beyond this and more. They have uncovered hidden needs and motivations of our audiences. In doing so step changed our segmentation and the way we talk to our supporters, enabling us to transform the way we talk about Asthma UK.

Mark Hopkins

Head of Supporter Giving and Engagement, Asthma UK

The team at Emerald Thinking have been instrumental in supporting the development of our fundraising proposition and messaging framework. They provided amazing insights into our audiences and showed us how to deliver the best supporter journeys for our donors by working with us to ensure supporters received the right messaging at the right time to increase engagement. They always go the extra mile and are a complete joy to work with.

Alex Talcer

Director of Fundraising, Pride in London

Emerald Thinking is our go-to partner when it comes to all things data strategy. They have a unique approach of innovating and blending data to help demystify and simplify our clients’ complex challenges, creating actionable human insights that we can apply across a range of client strategies and business solutions.

Nick Baker

Founder stickandtwist.com

The team at Emerald take a fresh approach to all things data, with an eye for opportunity and insight they are really helping us to drive a new strategic approach to our communications. Their enthusiasm, passion and excitement for what they do speaks volumes and has taken hold of the whole team who are genuinely interested to see what new things we have learnt and how we can use this to give our customers a better experience with us.

Clair Phillips

CRM Manager, Suzuki GB

You may have a huge amount of data on your customers but what does it tell you? Claire can help you truly understand your customers’ behaviour, what that means in terms of their future choices and purchases. This high quality insight can be transformational in terms of customer engagement, satisfaction and ultimately maximising commercial advantage. Claire’s expertise, at the strategic level, in all things CRM and data are second to none.

Debbie McElhill

Fresh Snow Consulting Limited. Former Head of New Business, Royal Mail

awards

MARKETING WEEK AWARDS
2022, Grand Prix Winner

Best Use of Segmentation and Retail and Ecommerce

DMA AWARDS 2022

Bronze in Data and Insights & Bronze in Email

OYSTERCATCHERS 2019

Shortlisted for the Best New Agency

THE MAJORS 2019

Shortlisted for the Major Start-Up

DMA AWARDS 2018

Bronze in the Best GDPR Communication

LET’S START TALKING

07815 849552

hello@emeraldthinking.com

We turn data into human insights to power brilliant customer experiences

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