An independent, boutique
data driven customer
We are Emerald Thinking
We turn data into human insights to power brilliant customer experiences.
what makes us different
What consumers do vs. what they think and feel
We don’t just tell you what your customers do, their explicit needs. We use a human lens to unlock their deeper, more emotional implicit needs; their passions, loves, hates, motivations and most importantly, their perceptions towards your brands and products.
We don’t need a database to work our magic
Businesses often believe they need big budgets, big data teams, big tech solutions or a big database to get insights into their customers. But, bigger than a database are the billions of footprints your consumers leave across your digital platforms. We love digital data and blend email, web, social, app and search to give you real-time insights into your consumers behaviours, needs, motivations and perceptions of your brand. P.s. we still love a database 😊.
our client experience
What our clients say...
We set Emerald the challenge of understanding our audiences to identify how we improve our current and shape our future communications strategies. What they have delivered goes beyond this and more. They have uncovered hidden needs and motivations of our audiences. In doing so step changed our segmentation and the way we talk to our supporters, enabling us to transform the way we talk about Asthma UK.
The team at Emerald Thinking have been instrumental in supporting the development of our fundraising proposition and messaging framework. They provided amazing insights into our audiences and showed us how to deliver the best supporter journeys for our donors by working with us to ensure supporters received the right messaging at the right time to increase engagement. They always go the extra mile and are a complete joy to work with.
Emerald Thinking is our go-to partner when it comes to all things data strategy. They have a unique approach of innovating and blending data to help demystify and simplify our clients’ complex challenges, creating actionable human insights that we can apply across a range of client strategies and business solutions.
The team at Emerald take a fresh approach to all things data, with an eye for opportunity and insight they are really helping us to drive a new strategic approach to our communications. Their enthusiasm, passion and excitement for what they do speaks volumes and has taken hold of the whole team who are genuinely interested to see what new things we have learnt and how we can use this to give our customers a better experience with us.
You may have a huge amount of data on your customers but what does it tell you? Claire can help you truly understand your customers’ behaviour, what that means in terms of their future choices and purchases. This high quality insight can be transformational in terms of customer engagement, satisfaction and ultimately maximising commercial advantage. Claire’s expertise, at the strategic level, in all things CRM and data are second to none.