At Emerald Thinking

we are passionate about data and all it can tell you about what people think, feel and do.

We love what we do
both at work and at home

Meet the team and what makes us tick.

our values

We love
what we do

Both at work and at home.  We are pioneers of flexible working for all.

we are a force
for good

We participate in pro bono work, causes which are important to us.  See our pro bono work for Pride of London in the video below.

We all have a stake in our business

Which means everyone is responsible for our success.

we innovate

Everyone has a passion for and responsibility to create brave, challenging work and products for our clients.

we are humans

We don’t churn out numbers, we transform data into human insights, ideas and opportunities that have meaning and can be actioned.

Meet our founding team


Founder, Head of Data Planning and Analytics

With over 20 years’ experience in data strategy, analytics, CRM, digital transformation and Customer Experience, Claire has a passion for all things data and all it can tell you about human behaviour. After working client side and running big network agency data teams at Proximity and Oliver, Claire wanted to challenge the status quo on the human insights that data can uncover – finding new ways to identify consumer’s needs, passions, motivations, barriers and what they really talk about. And so, she created Emerald Thinking.


Data Planning Director

Clare has over 10 years’ experience with data strategy, CRM, analytics, social listening and behavioural science. Her insights have played a key part in driving growth by launching successful brand strategies across automotive, beauty, telecoms and financial services brands. There has been, and continues to be, seismic shifts in how consumers communicate with each other and businesses and Clare is dedicated to ensuring brands are contextually relevant to individuals at every stage in their journey.

Kirsten Sluggett

Senior Data Planner

Kirsten has loved exploring and transforming data for over 20 years, working across a multitude of industry sectors and clients within the publishing, FMCG and agency world. She is passionate about innovation and looking at data in different ways, helping uncover those truly hidden insights that can be amplified and validated with a human lens.
Data keeps her excited – living in an age where we are surrounded by data that can inform past and future behaviours, she finds it inspiring helping businesses understand their customers.


Senior Data Scientist

Tamara is an expert analyst and loves to continuously innovate and develop how data can be used. She has 20 years’ experience working agency side on all things data – applying a range of statistical techniques to model customer journeys, trends and behaviour. Her work has been evident across retail, telecoms, automotive, travel and charity industries. Tamara’s use of specialist software to access databases and manipulate large data sets, means her work is integral in supporting planned strategies and driving results.


Partnering Agencies

We’ve always thought Big Data can play a valuable role in Research. So, we set out to develop partnerships with Agencies that do not traditionally use Big Data, such as Research Agencies and Planning Agencies. Enabling us to extend the reach and appreciation of Big Data and the human insights it delivers.  And more importantly enabling us to Innovate with our Partners to develop new products and new ways of using data for their clients! What a dream.

Partnering Our Clients

We not only work in partnership with Agencies but with our Clients. Rather than us telling you the answer, we’ve found the most effective way of working with our Clients is to co-create the challenge and the solution. A bit like the Doctors if we only fix the symptoms, we will never fully solve the problem. So, we work closely with our clients to identify the cause of a business problem, co-create what this means and workshop the human insights we uncover from their data to ensure we solve the root cause of the business problem.

What our clients say...