At Emerald Thinking
we are passionate about data and all it can tell you about what people think, feel and do.
We love what we do
both at work and at home
Meet the team and what makes us tick.
Meet our founding team
Founder, Head of Data Planning and Analytics
With over 20 years’ experience in data strategy, analytics, CRM, digital transformation and Customer Experience, Claire has a passion for all … things data and all it can tell you about human behaviour. After working client side and running big network agency data teams at Proximity and Oliver, Claire wanted to challenge the status quo on the human insights that data can uncover – finding new ways to identify consumer’s needs, passions, motivations, barriers and what they really talk about. And so, she created Emerald Thinking.
Data Planning Director
Clare has over 10 years’ experience with data strategy, CRM, analytics, social listening and behavioural science. Her insights have played a key part in driving growth by launching successful brand … strategies across automotive, beauty, telecoms and financial services brands. There has been, and continues to be, seismic shifts in how consumers communicate with each other and businesses and Clare is dedicated to ensuring brands are contextually relevant to individuals at every stage in their journey.
Senior Data Planner
Kirsten has loved exploring and transforming data for over 20 years, working across a multitude of industry sectors and clients within the publishing, FMCG and agency world. …She is passionate about innovation and looking at data in different ways, helping uncover those truly hidden insights that can be amplified and validated with a human lens.
Data keeps her excited – living in an age where we are surrounded by data that can inform past and future behaviours, she finds it inspiring helping businesses understand their customers.
Senior Data Scientist
Tamara is an expert analyst and loves to continuously innovate and develop how data can be used. She has 20 years’ experience working agency side on all things data …– applying a range of statistical techniques to model customer journeys, trends and behaviour. Her work has been evident across retail, telecoms, automotive, travel and charity industries. Tamara’s use of specialist software to access databases and manipulate large data sets, means her work is integral in supporting planned strategies and driving results.
We’ve always thought Big Data can play a valuable role in Research. So, we set out to develop partnerships with Agencies that do not traditionally use Big Data, such as Research Agencies and Planning Agencies. Enabling us to extend the reach and appreciation of Big Data and the human insights it delivers. And more importantly enabling us to Innovate with our Partners to develop new products and new ways of using data for their clients! What a dream.
Partnering Our Clients
We not only work in partnership with Agencies but with our Clients. Rather than us telling you the answer, we’ve found the most effective way of working with our Clients is to co-create the challenge and the solution. A bit like the Doctors if we only fix the symptoms, we will never fully solve the problem. So, we work closely with our clients to identify the cause of a business problem, co-create what this means and workshop the human insights we uncover from their data to ensure we solve the root cause of the business problem.
What our clients say...
We set Emerald the challenge of understanding our audiences to identify how we improve our current and shape our future communications strategies. What they have delivered goes beyond this and more. They have uncovered hidden needs and motivations of our audiences. In doing so step changed our segmentation and the way we talk to our supporters, enabling us to transform the way we talk about Asthma UK.
The team at Emerald Thinking have been instrumental in supporting the development of our fundraising proposition and messaging framework. They provided amazing insights into our audiences and showed us how to deliver the best supporter journeys for our donors by working with us to ensure supporters received the right messaging at the right time to increase engagement. They always go the extra mile and are a complete joy to work with.
Emerald Thinking is our go-to partner when it comes to all things data strategy. They have a unique approach of innovating and blending data to help demystify and simplify our clients’ complex challenges, creating actionable human insights that we can apply across a range of client strategies and business solutions.
The team at Emerald take a fresh approach to all things data, with an eye for opportunity and insight they are really helping us to drive a new strategic approach to our communications. Their enthusiasm, passion and excitement for what they do speaks volumes and has taken hold of the whole team who are genuinely interested to see what new things we have learnt and how we can use this to give our customers a better experience with us.
You may have a huge amount of data on your customers but what does it tell you? Claire can help you truly understand your customers’ behaviour, what that means in terms of their future choices and purchases. This high quality insight can be transformational in terms of customer engagement, satisfaction and ultimately maximising commercial advantage. Claire’s expertise, at the strategic level, in all things CRM and data are second to none.