At Emerald Thinking

our mantra is to constantly challenge the insights that data can uncover, here are some of our latest findings.

Our latest news and insights

PlayStation5 launch in November 2020 was next level. We share why using social listening research

State of the Nation: Using social listening for insights Even before the pandemic hit, gaming was already the biggest entertainment industry in the world. With 2.3billion gamers in 2018 it had already surpassed music and film, both continue to grow year on year. We have taken a dip into our social listening research pool of…

Christmas Adverts bring joy to the nation. We reveal why and what the nation liked

With Christmas just 5 weeks to go and 2020 being such a tough year, Christmas adverts are key for Brands to capture the hopes, dreams and revenue of their audiences.

And audiences love the adverts, with overall sentiment of them at 55% positive vs 7% negative. The nation wants joy!

As we love to use social listening for insights, we have dipped into which Brands the nation are talking about and why. Meet Nations’ winners!!!

Lockdown 2.0, with the Nation divided, now is the time for a little light relief from brands

The Covid-coaster is starting to rise again, with a 43% increase this week in Covid-19 conversations and the last 6 weeks showing continued decline. A direct impact of cases rising and the confusion over the Governments’ response.

THE MAJORS

2019 – shortlisted for the Major Start-Up

OYSTERCATCHERS

2019 – shortlisted for the Best New Agency

DMA AWARDS

2018, Bronze in the Best GDPR Communication

award case studies

Royal Mail Market Reach wanted are keen to create case studies from best in class use of Direct Mail in the Customer Experience mix. Here is a case study they have created from our work with Suzuki.

Goodbye Boring – DMA Bronze award 2019 for Best GDPR Communication