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At Emerald Thinking

our mantra is to constantly challenge the insights that data can uncover, here are some of our latest findings.

Our latest news and insights

EMERALD JOIN ITG TO ACCELERATE DATA STRATEGY CAPABILITIES

Excited to join ITG to accelerate data strategy for clients, combining our data expertise with ITG’s award winning technology services. Claire Aldous, newly appointed, Head of Data & Analytics, Team ITG “This is a huge moment and an exciting opportunity for our team. ITG has long been a valued and trusted partner of our business,…

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7M INCREMENTAL REVENUE IN 6MONTHS WINS WICKES THE GRAND PRIX

SHINING A LIGHT ON THE POWER OF WICKES CUSTOMER DATA Data Science, Behavioural Science, Machine Learning, Digital Transformation are amongst many buzz words you might hear trending lately.  But what do they all mean in real life case studies… Marketing Week’s article (link here and below) talks about how Wickes took this data approach with…

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WICKES GRAND PRIX WIN MARKETING WEEK AWARDS

WICKES BEST BRAND OF THE NIGHT We are so proud of everyone involved in winning the Grand Prix for the Wickes Missions Motivation Engine and giving us the most exciting Marketing Week awards night!  Really is the dream team WickesTeam ITG and Emerald Thinking Winning both our award entries: Best use of Segmentation  / Retail and Ecommerce And…

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awards

MARKETING WEEK AWARDS
2022, Grand Prix Winner

DMA AWARDS 2022

Bronze in Data and Insights & Bronze in Email

OYSTERCATCHERS 2019

Shortlisted for the Best New Agency

THE MAJORS 2019

Shortlisted for the Major Start-Up

DMA AWARDS 2018

Bronze in the Best GDPR Communication

award case studies

Royal Mail Client of Customer Experience Agency

Royal Mail Market Reach wanted are keen to create case studies from best in class use of Direct Mail in the Customer Experience mix.  Here is a case study they have created from our work with Suzuki.

Goodbye Boring – DMA Bronze award 2019 for Best GDPR Communication

Case Study Saying Goodbye to Boring Suzuki