WICKES GRAND PRIX WIN MARKETING WEEK AWARDS
WICKES BEST BRAND OF THE NIGHT
We are so proud of everyone involved in winning the Grand Prix for the Wickes Missions Motivation Engine and giving us the most exciting Marketing Week awards night! Really is the dream team WickesTeam ITG and Emerald Thinking
Winning both our award entries: Best use of Segmentation / Retail and Ecommerce
And an extra surprise to win best award for the night GRAND PRIX – best of all the categories is quite an achievement.
The winners of the Marketing Week Awards were revealed at a glittering ceremony last night, with Wickes, Aldi, Starling Bank, Heinz and CALM among the big winners at the event, which is sponsored by Ozone.
Wickes claimed the coveted Grand Prix award thanks to its unwavering focus on customers. The home improvement retailer was keen to take advantage of consumers’ increased interest in DIY during lockdown and with the launch of its proprietary machine learning tool, the Mission Motivation Engine, was able to drive £7m in incremental revenue in just six months.
As well as securing the prestigious Grand Prix prize, which is sponsored by Uber for Business, Wickes also took home the awards for Retail and Ecommerce and Best Use of Segmentation, making it the most decorated brand of the night.