The nation’s emotions run high
Brands beware. New normal or not?
As the nation’s emotions continue to run high, brands that recognise the current situation and understand our current motivations such as mental wellbeing and a sense of community support, are succeeding and applauded by the nation.
Brands investing in advertising are right to do so, but as you can see from the chart the nation are still on an emotional roller Covid-coaster
While Joy continues to be the predominant emotion, anger had the biggest weekly increase. Key drivers? Trafalgar Square Protest and Schools reopening.