The nation’s emotions run high

By Kirsten Sluggett|02/09/2020

Brands beware. New normal or not?

As the nation’s emotions continue to run high, brands that recognise the current situation and understand our current motivations such as mental wellbeing and a sense of community support, are succeeding and applauded by the nation.

Brands investing in advertising are right to do so, but as you can see from the chart the nation are still on an emotional roller Covid-coaster

While Joy continues to be the predominant emotion, anger had the biggest weekly increase. Key drivers? Trafalgar Square Protest and Schools reopening.

So Brands, above all, use Social Listening data to sense check your audiences, their current motivations, barriers and the language that resonates before launching a campaign, communications or ad. 
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest