Skip to content

An explosion of social conversations at the start of June. We reveal the triggers

By Kirsten Sluggett|01/06/2020

Using social listening for our state of the nation weekly insights

An explosion of social conversation!

There was also a huge rise in support and protests for George Floyd.  #BlackLivesMatter gained enormous traction with 67M mentions. This fuelled heightened emotions and anger spilling out across all age groups (except for the over 55s, notably, where Cummings is their focus still).  Adding to our negative feelings with only 12% positive and 42% negative conversations this week. 

Groundhog week….we are still furious at Dominic Cummings and the Government protection of him and his actions with 11% of mentions (vs 15% last week) compared to Boris who is criticised weekly but only forms 7% of our conversations (vs 8% last week).  We continue to feel injustice at his behaviour when we have made sacrifices and dealt with difficult situations.  The nation sharing and talking about similar issues that do not seem to be resolving but worsening. 

State of the Nation Insights Social Explosion
State of the Nation
State of the Nation Insights Social Explosion
State of the Nation Insights Social Explosion

We use Talkwalker as our social listening tool. To find out more about it or if you want to explore other reports have a look at their comprehensive