Lockdown 2.0, with the Nation divided, now is the time for a little light relief from brands
State of the Nation: Using social listening for insights
Between September and November 2020, as a nation we’ve had over 5 million conversations about Lockdown 2.0 in some shape or form. From the rebels; #CancelTheLockdown #WeWillNotComply vs the protectionists #CloseSchoolsNow, #PutSchoolsInTheLockdown.
We still don’t know quite what to think which is driving heightened anger and sadness across the nation.
Now is the time for brands to lighten the load with little distractions.
The good news is although we’re conflicted about Lockdown 2.0 our sense of community across the nation is still strong and growing. Supporting Mental Health, people rallying around those excluded from Furlough and #LestWeForget, Remembrance Sunday.
So brands, how can you amplify our sense of community?
With emotions being on the Covid-coaster it is important to understand how your customers might be feeling, thinking, and what they need. Use Social Listening to dip into your core audiences, understand their frustrations and create something to help.
They will LOVE you for it!
We use Talkwalker as our social listening tool. To find out more about it or if you want to explore other reports have a look at their comprehensive site