Lockdown 2.0, with the Nation divided, now is the time for a little light relief from brands

By Kirsten Sluggett|11/11/2020

State of the Nation: Using social listening for insights

Between September and November 2020, as a nation we’ve had over 5 million conversations about Lockdown 2.0 in some shape or form. From the rebels; #CancelTheLockdown #WeWillNotComply vs the protectionists #CloseSchoolsNow, #PutSchoolsInTheLockdown.

 

We still don’t know quite what to think which is driving heightened anger and sadness across the nation.

Now is the time for brands to lighten the load with little distractions.

 

The good news is although we’re conflicted about Lockdown 2.0 our sense of community across the nation is still strong and growing.  Supporting Mental Health, people rallying around those excluded from Furlough and #LestWeForget, Remembrance Sunday. 

 

So brands, how can you  amplify our sense of community?

With emotions being on the Covid-coaster it is important to understand how your customers might be feeling, thinking, and what they need. Use Social Listening to dip into your core audiences, understand their frustrations and create something to help. 

They will LOVE you for it!

State of the Nation Lockdown 2.0
Keywords about Lockdown 2.0: Source: 2million mentions - Talkwalker 02/11/2020 to 08/11/2020
Emotions about Lockdown 2.0:Source: 2million mentions - Talkwalker 02/11/2020 to 08/11/2020
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

We use Talkwalker as our social listening tool. To find out more about it or if you want to explore other reports have a look at their comprehensive site 

https://www.talkwalker.com/publications

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest