All about Dominic Cummings, we explore social listening to reveal why
State of the Nation using social listening for insights
Our national scapegoat, Dominic Cummings? This week Dominic Cummings dominates our conversations across all conversational pillars, he is included in 15% of ALL conversations, which is extremely rare. Calling into question all of the government decisions up to now from a man that hasn’t abided by the rules. This controversy has given the Nation the green light to vent about anything and everything we have been frustrated by, increasing our anger by a massive 246%. Our fear continues to build this week, we can’t reconcile how to be safe with lockdown easing.
We use Talkwalker as our social listening tool. To find out more about it or if you want to explore other reports have a look at their comprehensive
