

Next in our ‘new normal’ or not series and continuing on from last weeks’ theme of ‘Staycation’, we’ve looked further afield at how the nation feels about holidays abroad. In a nutshell, ANGRY!
The state of the nation overall feels quite strongly about holidaying abroad and is being quite vocal online. We have created a summary of the top 3 themes people are feeling:
So brands, whether you are a small B&B, a local tourist board or a global hotel chain – the nation needs you to celebrate the UK as a holiday destination. We need to no longer feel that UK is the poor substitute to give people something to look forward to and plan.
Brands, use social media to get the latest insight into your audiences and the state of the nation to ensure you are in touch with their changing needs and motivations.
We use Talkwalker as our social listening tool. To find out more about it or if you want to explore other reports have a look at their comprehensive site.
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