Normal or not? Is there a new normal?

By Claire Aldous|31/07/2020

‘Normal or not’?

There is a lot of hype around ‘new normal’, but…is there a ‘new normal’ or are we simply going to go back to normal, in a different way?

This is a question many of our clients have asked us. Using Social Media as our first port of call we’ve listened to the nation and their real time conversations to uncover their ‘new normal’ or not.

We thought we would share our high level insights into ‘normal or not’ with you in a series of posts. We’re calling this series ‘Lockdown and Learn’.

Watch our video for our first two #LockdownandLearn

1. The emotional Corona-Coaster curve, how our emotions as a nation are changing as lockdown eases and we approach ‘new normal or not’. By comparing emotions expressed by the nation pre, during and now we can see shifts in behaviours.

2. The nations conversations show the rise and need for community spirit to get through this. Brands such as Mindful Chef, Toms, Cook and Amex that continue to support communities and thereby enable their customers to feel a sense of community will continue to win.

For insight into what’s happening in your category or brand get in touch, we’d love to chat!

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