At Emerald Thinking

our mantra is to constantly challenge the insights that data can uncover, here are some of our latest findings.

Our latest news and insights

An introduction to ‘new normal’

As part of our weekly look at the needs of the nation (social listening), conversations are understandably moving to ‘what will our new normal be’. So we’ve taken a quick dip into the nations conversations to see what’s worrying us, what brands need to do and how to talk about the new normal’. Give us…

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Using Social Listening for need states

Marketers must suspend their own viewpoint and put themselves in the consumers’ shoes.  To do this we must first understand the consumers’ need-states.  Through Social Listening brands can understand the different need states of the nation, to be able to think and act in the most appropriate way. 

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award case studies

Royal Mail Market Reach wanted are keen to create case studies from best in class use of Direct Mail in the Customer Experience mix.  Here is a case study they have created from our work with Suzuki.

Goodbye Boring – DMA Bronze award 2019 for Best GDPR Communication