At Emerald Thinking

our mantra is to constantly challenge the insights that data can uncover, here are some of our latest findings.

Our latest news and insights

Brands, the Nation needs you!

The Covid-coaster is starting to rise again, with a 43% increase this week in Covid-19 conversations and the last 6 weeks showing continued decline. A direct impact of cases rising and the confusion over the Governments’ response.

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The nation’s emotions run high

The Covid-coaster is starting to rise again, with a 43% increase this week in Covid-19 conversations and the last 6 weeks showing continued decline. A direct impact of cases rising and the confusion over the Governments’ response.

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Abroad or not?

Abroad or not? Next in our ‘new normal’ or not’ insights Continuing on from last weeks’ theme of ‘Staycation’ we’ve looked further afield at how the nation feels about holidays abroad. In a nutshell, ANGRY! We feel: Don’t moan when your holiday is cancelled or you have to quarantine, there’s a global pandemic or haven’t…

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awards

award case studies

Royal Mail Market Reach wanted are keen to create case studies from best in class use of Direct Mail in the Customer Experience mix.  Here is a case study they have created from our work with Suzuki.

Goodbye Boring – DMA Bronze award 2019 for Best GDPR Communication