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At Emerald Thinking

our mantra is to constantly challenge the insights that data can uncover, here are some of our latest findings.

Our latest news and insights

An introduction to ‘new normal’. We reveal 7 themes worrying the nation

State of the nation using social listening for insights – the new normal Our weekly look at the needs of the nation during covid, shows conversations are understandably moving to ‘what will our new normal be’.  So we’ve explored the nations conversations to see what’s worrying us, what brands need to do and how to…

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How we used social listening to inform the needs states and develop communication principles

Creating communication principles to adhere to covid need states Marketers must suspend their own viewpoint and put themselves in the consumers’ shoes.  To do this we must first understand the consumers’ need-states. Using social listening for insights rather than performance, we established a set of communication principles and a toolkit to help identify who needs help…

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2019 – shortlisted for the Major Start-Up


2019 – shortlisted for the Best New Agency


2018, Bronze in the Best GDPR Communication

award case studies

Royal Mail Client of Customer Experience Agency

Royal Mail Market Reach wanted are keen to create case studies from best in class use of Direct Mail in the Customer Experience mix.  Here is a case study they have created from our work with Suzuki.

Goodbye Boring – DMA Bronze award 2019 for Best GDPR Communication

Case Study Saying Goodbye to Boring Suzuki