Our latest news and insights

Christmas Adverts bring joy to the nation. We reveal why and what the nation liked

With Christmas just 5 weeks to go and 2020 being such a tough year, Christmas adverts are key for Brands to capture the hopes, dreams and revenue of their audiences.

And audiences love the adverts, with overall sentiment of them at 55% positive vs 7% negative. The nation wants joy!

As we love to use social listening for insights, we have dipped into which Brands the nation are talking about and why. Meet Nations’ winners!!!

Lockdown 2.0, with the Nation divided, now is the time for a little light relief from brands

The Covid-coaster is starting to rise again, with a 43% increase this week in Covid-19 conversations and the last 6 weeks showing continued decline. A direct impact of cases rising and the confusion over the Governments’ response.

Brands the nation needs you! 43% weekly rise in covid conversations

The Covid-coaster is starting to rise again, with a 43% increase this week in Covid-19 conversations and the last 6 weeks showing continued decline. A direct impact of cases rising and the confusion over the Governments’ response.