At Emerald Thinking

our mantra is to constantly challenge the insights that data can uncover, here are some of our latest findings.

Our latest news and insights

Staycation or not? We reveal how people are feeling and the latest emotions about holidaying

State of the Nation: Using social listening for insights For our ‘new normal or not’ and State of the Nation insights, we use our covid social listening base for research. With millions of conversations, its a real-time data source to reveal feelings of the nation around holidaying.  So with the majority of us feeling quite…

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The ‘new normal’, we discover how brands can use this positively, and if we believe we are there yet

The ‘new normal’, it doesn’t seem that we’re not there yet. So what does this means for brands? Dipping back into the ‘new normal, or not’ discussion, we’ve used social listening for insights (rather than performance), as part of a lockdown and learn research series. We’ve looked back over the last 6 months to gauge…

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Normal or not? Is there a new normal?

State of the Nation: Using social listening for insights ‘New Normal or not’? There is a lot of hype around ‘new normal’, but…is there a ‘new normal’ or are we simply going to go back to normal, in a different way? This is a question many of our clients have asked us. Using Social Media…

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awards

award case studies

Royal Mail Market Reach wanted are keen to create case studies from best in class use of Direct Mail in the Customer Experience mix.  Here is a case study they have created from our work with Suzuki.

Goodbye Boring – DMA Bronze award 2019 for Best GDPR Communication

Case Study Saying Goodbye to Boring Suzuki