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By Kirsten Sluggett|16/12/2022

Excited to join ITG to accelerate data strategy for clients, combining our data expertise with ITG's award winning technology services.

Claire Aldous, newly appointed, Head of Data & Analytics, Team ITG

“This is a huge moment and an exciting opportunity for our team. ITG has long been a valued and trusted partner of our business, with its technology-led model perfectly complementing the sharp focus on human insight that sits at the heart of our approach. We’re excited to be joining such an incredible global company, bringing the very best in class data insights to brands.”

ITG founded in 2009, is a technology-led, multichannel marketing activation business, working with an impressive client list that features world-renowned brands such as GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many more.

So it’s the dream collaboration! And we already know it works after working alongside ITG on several key projects, including our award-winning Wickes Missions Motivation Engine, which we received the Marketing Week Grand Prix, for adding £7m of incremental revenue to Wickes. The MME is an innovative machine learning model designed to tap into the behaviour-change side of the brain.

So with ITG’s suite of award winning technology, there really are so many opportunities to boost data strategy capabilities.

And now also supported by  ITG’s new 30k sq ft state-of-the-art “capture” facility a 24-hour creative production studio to create content for marketing, TV, film and photography. This blended model of technology and services allows Team ITG to rapidly deploy bespoke solutions built around individual client needs; all aimed at delivering efficiencies and creating fast, agile marketing partnerships that produce impressive results across all channels.

Sue Mountford, CEO, Team ITG

  “The Emerald team are the perfect addition to the ITG family, bringing expertise in human insights, data science and transformational strategies as we further bolster our capabilities for clients. Our joint work with Wickes delivered award-winning programmes and this acquisition will allow both teams to continue working together under one brand. We are excited to welcome Claire and the team to join us on the next stage of our journey, which will enable us to continue to deliver high impact, data-led transformation programmes and experiences for our clients around the globe.”

Read what some of the press had to say:

Team ITG buys Emerald Thinking Group to accelerate data capabilities (