Christmas Adverts bring joy to the nation. We reveal why and what the nation liked
State of the Nation: Using social listening for insights
With Christmas just 5 weeks to go and 2020 being such a tough year, Christmas adverts are key for Brands to capture the hopes, dreams and revenue of their audiences. We analysed conversation sentiment of the top adverts to see just how the nation is reacting to them.
And in short the audiences love the adverts, with overall sentiment showing 55% positive vs 7% negative. The nation wants joy!
As we love to use social listening for insights, we have dipped into which Brands the nation are talking about and why. Meet Nations’ winners!!!