Brands, the Nation needs you!

By Kirsten Sluggett|16/09/2020

Brands, the Nation needs you! New normal or not

The Covid-coaster is starting to rise again, with a 43% increase this week in Covid-19 conversations and the last 6 weeks showing continued decline.  A direct impact of cases rising and the confusion over the Governments’ response.


From the conversation topics fluctuating, we can see the Nation is confused, switching from one conversation to the other without resolution.  We don’t know what to think or do at the moment.

As a result we are losing our joy for life and everything in it.


Brands, this is where you come in.  The Nation needs your help – now is the time for a good news story, a surprise, a how to…anything to distract us from our Covid-19 confusion.


Brands who make a nod to the situation we are in, help us cope, or bring a tiny bit of joy to our lives to distract us are winning. 


Use Social Listening to dip into the needs of your audiences, understand their frustrations and create something to help.  They will LOVE you for it!

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