Abroad or not?

By Kirsten Sluggett|26/08/2020

Abroad or not? Next in our 'new normal' or not' insights

Continuing on from last weeks’ theme of ‘Staycation’ we’ve looked further afield at how the nation feels about holidays abroad. In a nutshell, ANGRY!

We feel:

  1. Don’t moan when your holiday is cancelled or you have to quarantine, there’s a global pandemic or haven’t you heard?
  2. #wearenotgoingaway. Why not recognise the UK as an amazing holiday destination and in doing so support your local economy!
  3. An imbalance of those who can and those who simply can not afford it #paritynotpoverty#excludeduk.


Brands, whether you are a small B&B, a local tourist board or a global hotel chain – the nation needs you to celebrate the UK as a holiday destination.

Brands, use social media to get the latest insight into your audiences to ensure you are in touch with their changing needs and motivations. 

#emeraldthinking #datainsights #travel #hospitality

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