We blend, mine and analyse your data. We then apply a human lens to transform your data into human insights, unlocking hidden value, customer experience opportunities and new revenue streams for your business.
We are constantly raising the bar on what different data sources can tell us about your consumers and your business. Developing innovative techniques to uncover hidden value, missed opportunities and ways to accelerate your customer experiences.
Here are just some of the types of insights we uncover with our Clients.
Designed to answer our clients most common challenges.
Blending big data and research to develop a combined attitudinal and behavioural segmentation. Progressive, actionable and long lasting.
Using Social Listening for insights rather than performance, we uncover consumers needs, motivations and perceptions of your brand.
Product used: No data segmentation & Digital Personas
Kaplan International Pathways wanted to transform their digital experiences. We blended Kaplan’s Website, Social, Search and Email data together to identify their different audience segments, their met and unmet needs, journeys and content that worked and content not found. Using the insights we uncovered, we developed a toolkit to transform their digital experiences from acquisition and content, through to website and social platforms.
Product used: Real-time Consumer Insight
YBS (Yorkshire Building Society) were considering launching a new service to a new audience. We used social listening to inform the product development launch strategy; spanning audience insights, channel strategy and language that will resonate.
Product used: Brand audit
There was a growing perception that Neal’s Yard Remedies had lost its pioneering ‘ethical’ beauty status and had become one of many – as opposed to the go-to brand for ethical wellbeing. We uncovered their audiences behaviours to answer a range of business challenges, including; how does the NYR brand and product positioning need to evolve to be seen as the go to brand, as consumers become more ‘ethically and sustainably’ conscious?