We have a suite of tangible, proven, products and services; easy to understand and use from the moment you engage with us.

We have a suite of tangible, proven, products and services; easy to understand and use from the moment you engage with us.

UNCOVER

Data analysis with a human lens to unlock hidden business and commercial value for your business

Audits to uncover how and where to optimise:

  • Website journeys
  • Content performance
  • Role and performance of content within channels
  • Cross channel communications performance
  • Competitor activity and communications
  • Targeting and contact rules
  • Social engagement and sentiment
  • GDPR readiness
  • Data capture
  • Use of CRM and Loyalty data in Media segmentation and buyings.

Uncover hidden business and commercial value opportunities:

  • Uncover behaviour changing insights from your customer data
  • Uncover new audiences within your data
  • Uncover emotional needs and cultural motivations
  • Uncovering the roles of your content across your channels
  • Uncover new product opportunities
  • Uncover cross channel engagement
  • Segmentation/cluster, modelling and profiling
  • Business value data engines – automated engines to drive and deliver incremental business value
  • Channel, content and creative attribution

ACTIVATE

Turning insights into hyper-relevant, personalised, cross channel targeting and contact strategies

  • Cross-channel customer journey mapping, targeting and contact strategy
  • ECRM contact strategy and customer journey strategy
  • Social CRM contact strategy and customer journeys
  • Contact/communication strategy pillars – always on and trigger communications
  • Channel and content role strategy
  • Personalisation strategy
  • Targeting strategy

ACCELERATE

Test, measure, learn and optimise from everything we do for you.

  • Creative, content and channel attribution model
  • Followings impact ROI model
  • Followings impact predictive model
  • Interactive visual dashboards
  • Testing strategy
  • Measurement strategy and framework
  • Cross-channel KPI framework
  • Lead quality tracker
  • Sentiment tracker
  • Content performance tracker

EMERALD THINKING